Get on board! Campaign urges more South Australians to jump on public transport

Monday, 22 May 2023

The State Government is launching a new campaign focused on promoting the convenience, cost and time savings provided by public transport.

The campaign promotes the benefits of using Adelaide Metro services to easily travel to work, school and social events – and is geared towards encouraging infrequent commuters, or those who previously used public transport, to get back on board.

The Gift of Time campaign will appear across multiple platforms in high-traffic locations, including on digital and social media channels, print, radio and outdoor advertising.

It emphasises that jumping back on board public transport can provide the opportunity to relax and unwind during your daily commute – getting back time for yourself without the stress of driving, dealing with traffic or finding a park. And with petrol prices remaining high, choosing to catch buses, trains or trams is an even more attractive option to see more money stay in your pocket.

South Australians travelling into the city for work each day could save more than $10,000 annually taking public transport rather than driving.

Public transport is also a great way to play your part to help reduce congestion on our roads and contribute to a cleaner, greener future for South Australia - supporting the State Government’s objective of achieving net zero emissions by 2050.

The campaign complements a range of new initiatives and upgrades introduced in the past 12 months designed to make public transport simpler and safer, including free metropolitan travel at any time for South Australian Seniors Card holders and the roll-out of Tap and Pay on all trams and buses.

The Gift of Time campaign is part of ongoing work from Adelaide Metro and its partners to grow patronage across the network and drive a better customer experience for all passengers.

The first phase of the campaign will run until 31 July 2023.

For the latest public transport information, including to find your nearest service, visit www.adelaidemetro.com.au.