17 Nov 2014
Some of the most prominent boating safety authorities and organisations in the world are trying to promote lifejacket wear and prevent death by drowning.
From many of these nations, the majority of all fatal boating accident victims drown and of these, around four out of five are reported as not wearing a lifejacket.
Representatives of national boating authorities and organisations from Australia, Canada, France, New Zealand and the United Kingdom have agreed on a set of principles to encourage life jacket wear.
The main aim of the principles is to promote lifejacket wear and to normalise it by encouraging boating media around the world to show people wearing lifejackets in small boats.
The principles are as follows:
• We recognise the fundamental role the wearing of lifejackets plays in the safeguarding of life for water users;
• We recognise the importance of promoting the wearing of lifejackets when boating;
• We endeavour to ensure that any publication including brochures, DVD, video, websites, and the like will feature all people wearing contemporary style lifejackets when in an outside area of a small craft3 that is underway;
• We recommend to the recreational boating industry that its publications similarly feature all people shown wearing lifejackets when in an outside area of a small craft3 that is underway;
• We require on-water education and compliance staff to wear lifejackets whenever they are on the water;
• We use the term “lifejacket” in public information and education; and
• We encourage respective boating safety networks to become ‘safety partners’ by supporting the above principles.