11 Jan 2011
A new local tourism campaign welcomed South Australians back to the River Murray, which is looking its best after the recent heavy rains.
The ‘Go with the Flow’ campaign, worth more the $500,000, captured the River Murray at its best and highlighted the diversity and quality of tourism experiences on offer.
With the aim of reintroducing South Australians to Murray River holidays, the campaign showed the River with healthy water levels, environments and rejuvenated Murray River communities in television, print, online and direct mail mediums.
All South Australians are called upon to do themselves a favour and recharge in South Australia’s Murray River regions, where there is once again plenty of water and opportunities to have a great holiday.
Tourism is an important economic driver for South Australia’s Murray River regions. This campaign will encourage people to explore these regions, providing direct benefits to the vital tourism sector and local communities.
Image courtesy of SA Tourism Commission