Introducing Brand Kangaroo Island

A new brand has been launched to unite all of Kangaroo Island's products, experiences and businesses.

Brand Kangaroo Island is an initiative which brings the Island community together with a shared vision to celebrate and promote what makes Kangaroo Island truly unique and grow economic prosperity.

The Brand aims to give island industries the opportunity to work collectively and collaboratively, in order to fulfil the region’s economic and social potential. 

KIFA proudly sponsored the development of Brand Kangaroo Island, which will be owned and run by the region.

Brand Kangaroo Island promotes the people of Kangaroo Island – it will raise the profile of the 4000 residents and deliver national and global recognition for the region’s quality produce industries.

Goals for the Brand include:

  • Capturing the essence of Kangaroo Island and telling a consistent story to the world;
  • Making a measurable difference to regional prosperity;
  • Being a catalyst for greater connection and collaboration; and
  • Supporting community pride.

Brand Kangaroo Island enables the local businesses, organisations and groups to share in an exciting new regional identity.

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